Samba

Publicis approached us  looking for a graphic and contemporary approach to advertise Samba, an all-time favorite wafer biscuit.

We proposed a Chocolate-covered-strawberry-cream-wafer is deconstructed dancing into a graffiti of flavors, in a hip-hop capoeira fusion. To do so, in our usual fashion, we combined two film production units, one dedicated to live action, while the other concentrated itself in the liquid chocolate effects, which then were composited with 3D elements to the rythm of a Sergio Mendes / Black Eyed Peas tune.

Being a quite wide spectrum production, this was a quite fun project to create and direct.