Part of the Branding adaptation for HBO to the Latin American market passed by phonetically declaring its name in Spanish. Several special branding ID´s were made for a branding campaign with this specific goal in mind. This ID was done ass a visual evolution from the previously existing On-Air Branding package, which was designed by Vladimir Mihailkov the year previous to joining us as partner. The whole team invested a lot of love into the subtle design of this piece, which made an immense impact in the audience and became the flagship for the campaign.
Giving HBO to a Spanish Sounding Name
2003.Premio Inte
Prize: Gold
Category: Id
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2003. Promax/Bda International
Prize: Platinum
Category: Out of house image promo
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2003.Promax/Bda international
Prize: Platinum
Category: Typography
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2002.Promax/Bda Latin America
Prize: Best of show
Category: Judges choice award
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and Design
2002.Promax/Bda Latin America
Prize: Gold
Category: Image television promo (out of house)
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2002.Promax/Bda Latin America
Prize: Gold
Category: Image promo (out of house)
Project: Jingles
Client: Hbo
2002.Bda Latin America
Prize: Gold
Category: Use of typography
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
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- Creative Direction: Edward Thomas
- Creative Direction: Hubert Reinfeld
- Creative Direction: Vladimir Mihailkov
- Design: Cristina Briceño
- Design: Pachy Sarmiento
- Animation: Vladimir Mihailkov
- Animation: Cristina Briceño
- Animation: Hubert Reinfeld
- Animation: Pachy Sarmiento
- Illustration: Cristina Muller
- 3D Animation: Luis Alarcón
- Music: Alonso Toro
- :
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