Watching Nick is the first act of independence after you’re 3 years old. So it is doing fart jokes and mischievous things. No Mr. nice baby, anymore. Insects, toads and going beyond mama’s reach into the realms of a new found individuality.
We designed mutant characters that changed into Nick’s logo. Cute is fused with an exploration into the borderline playful and fun. This was conceptualized as a modular battery of IDs that would adapt, grow and change as kids do.
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