The concept behind Discovery Channel’s Interstitial ID’s is to create Branding through content. This strategy had found to be very useful to reinforce the perception of Discovery’s Channel Brand through a set of coherent Info-graphical capsules, which consolidate the delivery of Discovery’s basic promise: Knowledge.
Content is king. We strategized, researched, wrote, designed and gradually implemented this successful model of micro-format Edutainment and made it our speciality.
Leave a Reply
Your email is safe with us.