This Image Campaign was created as an insight into automation processes and adaptability to ever-changing content being delivered by HBO Latin America. We let Content be the identifying visual driver for the Visual Identity, so we generated special templates that would change the look and feel of the Graphic Package each time a new movie or program came into the season. In this specific project content replacement was not yet automated, but much simplified, and as a general far reaching vision, the underlying design was serving as a conceptual visual framework for the adaptations of -at the time- already trends and existing technologies.
A look into the future of Television
2008.Bda Latin America
Prize: Bronze
Category: On air identity campaign (single)
Project: Graphic package 08
Client: Hbo
Submitted by: Hbo latinoamérica
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